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2,059 words, takes 6 minutes to read
西班牙建筑师安东尼奥·高迪曾说：
“直线属于人类，曲线属于上帝。”
Spanish architect Antoni Gaudí once said, "The straight line belongs to man, the curve belongs to God."
直线是效率的标志，构建秩序，加速社会更迭，
Straight lines symbolize efficiency, establishing order and accelerating societal progress.
曲线与流动自由挂钩，承载遐思，
Curves, on the other hand, are linked to freedom of movement, expanding spaces for imagination,
创造包容性和无边界。
and fostering inclusivity and boundlessness.
我们很容易看到这种解读带给设计的演进，
It’s easy to see how these interpretations have influenced design evolution,
传统的工业风逐渐被更加柔和的线条代替，
Traditional industrial styles are gradually being replaced by softer lines,
被赋予更多人文关怀与审美考量。
imbued with greater humanistic care and aesthetic considerations.
英杰新能源作为充电桩企业，
At INJET New Energy, as an EV charging company,
同样聚焦市场，与时俱进。
we also stay attuned to the market and evolve with the times.
但在这里，我们要讲的不只是一种关于曲线的潮流，更是自己的故事。
But here, what we want to share is more than a trend about curves—it’s our story.
关于『腰身』
重塑想象
Part.01
●●●
About the "Waistline"—Reimagining Design
产品是我们关注的核心
At the heart of our focus is the product itself.
Injet Swift交流桩
正是一次前所未有的尝试。
represents an unprecedented attempt.
今天，Injet Swift已经推出了1.0和2.0两个版本。升级后的Injet Swift2.0不仅采用高品质金属外壳和钢化玻璃前面板，还配备了4.3英寸LCD显示屏和7英寸电容触摸屏，做到了品质上的极致追求。我们想让您看到它的外观，感受这独特的曲线设计，它像是人的腰身，流畅且富有动感。
Today, the Injet Swift has been released in two versions: 1.0 and 2.0. The upgraded Injet Swift 2.0 features a high-quality metal shell, a tempered glass front panel, a 4.3-inch LCD screen, and a 7-inch capacitive touchscreen, reflecting our relentless pursuit of excellence. We hope that when you see its design, you’ll notice its unique curves—resembling a human waistline, sleek and dynamic.
也许你会觉得，不过是一些弯曲的线条，没什么特别之处。那我们来做个对比：
You might think, “It’s just some curved lines; what’s so special?” Let’s compare:
这也是Injet Swift，不过是最早设计版本。产品呈现出一个规规矩矩的方盒子外形，符合传统工业风格，线条较为硬朗，整体造型既规整又保守。
Here’s the earliest version of the Injet Swift. The product was a traditional, boxy design—aligned with the industrial style of the time. The lines were rigid, and the overall look was structured but conservative.
不过，市场的反馈很快就告诉我们，最早版本的Injet Swift并没有想象中的那么受欢迎。
However, market feedback quickly revealed that the first version wasn’t as popular as we anticipated.
回头看，弧度带来的对比愈发明显。原设计中的方正外形的一些局限性，加上LCD屏和RFID读卡器的直线角度，显得有些重复和繁琐。拥有富有曲线的腰身后，不仅打破了传统方形的束缚，还注入了一种流动感与舒展感，视觉上更加和谐、自然。
Looking back, the contrast brought by the curve becomes even clearer. The limitations of the original square design, combined with the straight angles of the LCD screen and RFID reader, made the appearance repetitive and cumbersome. By incorporating a curvaceous waistline, we broke free from the constraints of traditional box shapes, adding a sense of fluidity and openness. Visually, it became more harmonious and natural.
曲线的加入不仅提升了美观度，它还符合人体工学原理，方便用户的操作舒适。
Curves not only enhance aesthetics but also align with ergonomic principles, improving user comfort during operation.
市场认可则是最好的证明——
改进后的Injet Swift荣获了德国设计大奖，
并成功跻身欧洲交流桩装机量Top 5。
The market recognition speaks for itself—
the improved Injet Swift won the German Design Award and achieved a spot in the Top 5 for AC charger installations across Europe.
曲线背后，
少不了曲折
Part.02
●●●
Behind Every Curve Lies a Journey of Challenges
Injet Swift的最初版本推出后并未取得预期的市场反响后，我们在放弃与不确定成功与否的坚持之间选择后者。毕竟，创新从来不是一蹴而就的过程，总是充满了探索和改变。
When the initial version of the Injet Swift didn’t achieve the expected market response, we faced a choice: abandon the design or persist through uncertainty. We chose the latter. After all, innovation is never an overnight success—it’s a journey of exploration and transformation.
不断调整、不断试探，想要找到那个“对”的答案。也是我们一直在做的事。
Constant adjustments, ongoing trials, and the search for the "right" answer—this has always been INJET New Energy’s approach.
在那段迷茫的时光里，高层领导展现了出色的决策力。副总经理刘少德提出的建议，成为了设计转型的关键一环。
During that period of uncertainty, senior leadership demonstrated exceptional decision-making skills. Vice General Manager Liu Shaode’s proposal became a turning point in the design’s transformation.
充电桩市场飞速发展，用户需求越来越多样化，为何不走出更加前瞻性创意性的一步？
With the charging pile market rapidly evolving and user demands diversifying, why not take a step forward with a more forward-thinking and creative design?
他力排众议，带领团队突破传统思维，无数次讨论、设计调整，定下了新版本的方向——腰身设计——最终让Injet Swift焕发了全新的生命力。
Liu boldly led the team to break away from conventional thinking. Through countless discussions and design revisions, they set the direction for a new version—the waistline design—which ultimately breathed new life into the Injet Swift.
曲线的融入，打破了工业设计的硬朗感，为公共空间带来了一种更具包容性和舒适感的气质。充分展现了英杰新能源在美学和功能上的双重追求。
The integration of curves softened the industrial rigidity, infusing public spaces with inclusivity and comfort. This dual pursuit of aesthetics and functionality exemplifies INJET New Energy’s core values of innovation and creativity.
如今，改进后的Injet Swift成功拓展了海外市场的份额，我们信心也更足，脚步也更坚定。这一切归根到底离不开研发团队的默契配合与不懈努力，也离不开高层决策者们的前瞻性布局与对创新的不懈追求。
Today, the revamped Injet Swift has successfully expanded its share in overseas markets. With greater confidence and a clearer vision, we continue to forge ahead. None of this would have been possible without the seamless collaboration of our R&D team, the foresight of our senior decision-makers, and their relentless pursuit of innovation.
“事物的发展是螺旋式上升和波浪式前进。”对于英杰新能源来说，曲线背后，蕴藏的本质上是一条超越自我、开创新局的必经之路。
As the saying goes, "Progress is a spiral ascent and a wave-like advance." For INJET New Energy, the essence behind the curve is a path of self-surpassing and pioneering new possibilities.
每一次曲折探索，都是对进步更为深刻的注解，
Every winding exploration is a profound interpretation of progress.
每一次蜿蜒前行，都是对发展更有深度的诠释。
Every meandering step forward is a deeper expression of development.
英杰新能源的故事还在继续，
The story of INJET New Energy continues—
适应曲线，破而后立，迭代新生。
Embracing the curve, breaking through, and reinventing ourselves.
新的格局正在编织，
A new chapter is being written,
诚邀你一同见证。
and we invite you to witness it together.
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